{"id":60187,"date":"2023-01-02T15:59:40","date_gmt":"2023-01-02T18:59:40","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?p=60187"},"modified":"2023-01-17T11:39:08","modified_gmt":"2023-01-17T14:39:08","slug":"tendencias-da-confeitaria-para-2023","status":"publish","type":"post","link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/tendencias-da-confeitaria-para-2023\/","title":{"rendered":"Tend\u00eancias da confeitaria para 2023"},"content":{"rendered":"<h1 style=\"text-align: center;\"><b>Tend\u00eancias da confeitaria para 2023<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Chef Vivian Feldman, da Harald, explica que as <\/span><\/i><span style=\"font-weight: 400;\">maiores mudan\u00e7as surgir\u00e3o embasadas na mudan\u00e7a de comportamento do consumidor<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para o mercado de confeitaria, o calend\u00e1rio anual come\u00e7a com a celebra\u00e7\u00e3o do Dia do Confeiteiro, no dia 2 de janeiro, que marca o in\u00edcio de um importante momento para o setor. 2022 foi um ano de mudan\u00e7as e transforma\u00e7\u00f5es no mercado de confeitaria &#8211; um dos segmentos que mais tem movimentado a economia do pa\u00eds &#8211; de acordo com a Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Panifica\u00e7\u00e3o e Confeitaria (ABIP), movimentou, apenas em 2018, mais de 15 bilh\u00f5es de reais.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para os pr\u00f3ximos anos as maiores e mais relevantes tend\u00eancias v\u00e3o surgir a partir da mudan\u00e7a do comportamento do consumidor, que tendem a:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporar produtos mais nutritivos na alimenta\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diminuir o consumo a\u00e7\u00facares adicionados, refinados e ultraprocessados;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cortar ou reduzir o consumo de produtos de origem animal, como l\u00e1cteos (manteiga e creme de leite), ocasionando a substitui\u00e7\u00e3o por gorduras de origem vegetal como castanhas e coco;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Diante deste cen\u00e1rio, a Chef Vivian Feldman, Chocolatier da Harald comenta, &#8220;para 2023, vejo tr\u00eas grandes tend\u00eancias ganhando for\u00e7a para se perpetuar no mercado. A primeira, que est\u00e1 acontecendo mundialmente, e com certeza vai afetar o Brasil, \u00e9 a quest\u00e3o do bem-estar, a segunda \u00e9 a saudabilidade e a terceira, a sustentabilidade em termos de embalagens e produtos. Acredito que estas s\u00e3o tend\u00eancias que vieram para ficar e ganhar\u00e3o cada dia mais for\u00e7a\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Atenta \u00e0s necessidades dos consumidores e respeitando a volatilidade do mercado da confeitaria, a Harald acredita que os pr\u00f3ximos anos s\u00e3o promissores e por isso busca desenvolver o potencial de suas linhas de produtos e contribuir com as pessoas, compreendendo todo o contexto e necessidades decorrentes do cen\u00e1rio socioecon\u00f4mico, lan\u00e7ando alimentos alinhados \u00e0s tend\u00eancias de mercado e comportamento de consumo que possam gerar oportunidades, al\u00e9m de conduzir atividades em harmonia com o meio ambiente.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tend\u00eancias da confeitaria para 2023 &nbsp; Chef Vivian Feldman, da Harald, explica que as maiores mudan\u00e7as surgir\u00e3o embasadas na mudan\u00e7a de comportamento do consumidor &nbsp; Para o mercado de confeitaria, o calend\u00e1rio anual come\u00e7a com a celebra\u00e7\u00e3o do Dia do Confeiteiro, no dia 2 de janeiro, que marca o in\u00edcio de um importante momento para <a class=\"more-link\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/blog\/tendencias-da-confeitaria-para-2023\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":60189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"para-seu-negocio":[],"class_list":["post-60187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tend\u00eancias da confeitaria para 2023 - Harald<\/title>\n<meta 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Teodoro","author_link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/author\/bruna-teodoro\/"},"uagb_comment_info":0,"uagb_excerpt":"Tend\u00eancias da confeitaria para 2023 &nbsp; Chef Vivian Feldman, da Harald, explica que as maiores mudan\u00e7as surgir\u00e3o embasadas na mudan\u00e7a de comportamento do consumidor &nbsp; Para o mercado de confeitaria, o calend\u00e1rio anual come\u00e7a com a celebra\u00e7\u00e3o do Dia do Confeiteiro, no dia 2 de janeiro, que marca o in\u00edcio de um importante momento para&hellip;","_links":{"self":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/60187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/comments?post=60187"}],"version-history":[{"count":1,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/60187\/revisions"}],"predecessor-version":[{"id":60192,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/60187\/revisions\/60192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/media\/60189"}],"wp:attachment":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/media?parent=60187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/categories?post=60187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/tags?post=60187"},{"taxonomy":"para-seu-negocio","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/para-seu-negocio?post=60187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}