{"id":56841,"date":"2022-02-26T12:36:05","date_gmt":"2022-02-26T15:36:05","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?p=56841"},"modified":"2023-01-04T12:37:22","modified_gmt":"2023-01-04T15:37:22","slug":"foco-pascoa","status":"publish","type":"post","link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/foco-pascoa\/","title":{"rendered":"Foco P\u00e1scoa"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong>Foco P\u00e1scoa<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>S\u00e3o Paulo, janeiro de 2022<\/b><span style=\"font-weight: 400;\"> &#8211; Sabendo que o chocolate tem o poder de transformar vidas e gerar oportunidades, a <\/span><b>Harald<\/b><span style=\"font-weight: 400;\">, marca l\u00edder em coberturas e refer\u00eancia em chocolates para o mercado especializado, desenvolve o Programa de Forma\u00e7\u00e3o em Chocolataria e Empreendedorismo, iniciativa que faz parte das a\u00e7\u00f5es de Responsabilidade Social e Sustentabilidade da empresa e que consiste em promover a capacita\u00e7\u00e3o de pessoas em situa\u00e7\u00e3o de vulnerabilidade social.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Implementado em 2019 em parceria com oito Organiza\u00e7\u00f5es, entre elas a Aldeia do Futuro, os Mensageiros da Esperan\u00e7a e a Gastronomia Perif\u00e9rica (neg\u00f3cio social), a iniciativa da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\"> tem como objetivo fomentar novas oportunidades de gera\u00e7\u00e3o de renda e contribuir<\/span><span style=\"font-weight: 400;\"> com esse segmento importante para a economia, composto por pequenos neg\u00f3cios e novos empreendedores.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O Programa j\u00e1 impactou mais de 500 pessoas nos cursos e oficinas. Para Fernanda Sequetto, gerente de marketing da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\">, os resultados obtidos at\u00e9 o momento s\u00e3o a certeza de que o chocolate tem um poder transformador. &#8220;Temos muito orgulho de contribuir com a forma\u00e7\u00e3o dessas pessoas, que agora possuem uma base t\u00e9cnica primordial para desenvolver seu pr\u00f3prio neg\u00f3cio. Isso refor\u00e7a o compromisso da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\"> em realizar um trabalho dedicado \u00e0s pessoas, participar ativamente da constru\u00e7\u00e3o de experi\u00eancias, oportunidades e novas hist\u00f3rias de prosperidade\u201d, diz a executiva.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Em 2021, o Programa ganhou sua vers\u00e3o online direcionada para o Empreendedorismo Feminino, com grupos que j\u00e1 atuam no segmento e precisavam de um suporte especializado para aprimorar seus neg\u00f3cios. Essa iniciativa conta tamb\u00e9m com a participa\u00e7\u00e3o dos Chefs Chocolatiers da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\">, que abordam conte\u00fados direcionados para as demandas apresentadas pelas empreendedoras.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No final de 2021, os Cursos de Chocolataria e Empreendedorismo tiveram como foco o \u2018Fa\u00e7a e Venda\u2019 para o Natal, e seguem sendo realizados em parceria com a Aldeia do Futuro, a Gastronomia Perif\u00e9rica e os Mensageiros da Esperan\u00e7a. Em paralelo, o Programa atendeu o grupo de empreendedoras \u201cChocolateiras de Heli\u00f3polis\u201d, da ONG UNAS Heli\u00f3polis. Ao todo, foram atendidas aproximadamente 180 pessoas.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Os cursos e oficinas s\u00e3o realizados gratuitamente nas institui\u00e7\u00f5es parceiras da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\">, promovendo tamb\u00e9m a capacita\u00e7\u00e3o dos professores e o suporte para realiza\u00e7\u00e3o dos cursos e oficinas, e os participantes ganham um kit com produtos Harald e material para iniciarem seus neg\u00f3cios.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foco P\u00e1scoa &nbsp; &nbsp; &nbsp; S\u00e3o Paulo, janeiro de 2022 &#8211; Sabendo que o chocolate tem o poder de transformar vidas e gerar oportunidades, a Harald, marca l\u00edder em coberturas e refer\u00eancia em chocolates para o mercado especializado, desenvolve o Programa de Forma\u00e7\u00e3o em Chocolataria e Empreendedorismo, iniciativa que faz parte das a\u00e7\u00f5es de Responsabilidade <a class=\"more-link\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/blog\/foco-pascoa\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":56819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"para-seu-negocio":[],"class_list":["post-56841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foco P\u00e1scoa - Harald<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foco P\u00e1scoa - Harald\" \/>\n<meta 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