{"id":56016,"date":"2022-11-20T15:39:03","date_gmt":"2022-11-20T18:39:03","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?p=56016"},"modified":"2023-01-03T15:59:36","modified_gmt":"2023-01-03T18:59:36","slug":"harald-diversifica-portfolio-da-linha-melken-com-lancamento-de-chocolate-plant-based","status":"publish","type":"post","link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/harald-diversifica-portfolio-da-linha-melken-com-lancamento-de-chocolate-plant-based\/","title":{"rendered":"Harald diversifica portf\u00f3lio da linha Melken com lan\u00e7amento de Chocolate Plant-based"},"content":{"rendered":"<h1 style=\"text-align: center;\"><b>Harald diversifica portf\u00f3lio da linha Melken com lan\u00e7amento de Chocolate Plant-based<\/b><\/h1>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Lan\u00e7amento refor\u00e7a o posicionamento da marca de atender as tend\u00eancias de consumo e contribuir com as necessidades dos transformadores e confeiteiros\u00a0 <\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-27576\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2022\/11\/melken-plant-based-300x223.png\" alt=\"\" width=\"300\" height=\"223\" \/> \u00a0<\/span><\/i><\/p>\n<p><b>S\u00e3o Paulo, novembro de 2022<\/b><span style=\"font-weight: 400;\"> &#8211; Com o objetivo de atender as necessidades e tend\u00eancias do mercado confeiteiro e transformador, possibilitar democratiza\u00e7\u00e3o de consumo e entregar qualidade e valor agregado, a <\/span><b>Harald<\/b><span style=\"font-weight: 400;\">, empresa l\u00edder em coberturas e refer\u00eancia em chocolates para o mercado especializado no Brasil, anuncia o lan\u00e7amento do <\/span><span style=\"font-weight: 400;\">Chocolate com Leite Vegetal Melken<\/span><span style=\"font-weight: 400;\">, primeiro produto <\/span><i><span style=\"font-weight: 400;\">Plant-Based<\/span><\/i><span style=\"font-weight: 400;\"> do portf\u00f3lio da marca.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O Chocolate com Leite Vegetal Melken nasceu do objetivo da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\"> de desenvolver cada vez mais suas linhas de produtos e contribuir ativamente com o desenvolvimento do mercado profissional de doces e sobremesas. Feito\u00a0 \u00e0 base de plantas e com cacau da Amaz\u00f4nia, ele possui um sabor ao leite intenso, cremoso e surpreendente. Produzido com a qualidade da linha Melken, \u00e9 ideal para preparar receitas sem adi\u00e7\u00e3o de ingredientes de origem animal, \u00e9 fonte de fibras e entrega um\u00a0 excelente brilho e acabamento.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Segundo c\u00e1lculo do Meticulous Market Research, o mercado Plant-Based cresce mais de 7% ao ano e ter\u00e1 uma expans\u00e3o anual m\u00e9dia de quase 12% at\u00e9 2027. E com os consumidores cada vez mais exigentes no que diz respeito ao chocolate, onde existe uma busca crescente por maior valor agregado e, como resultado, buscam por op\u00e7\u00f5es com mais sabor, saudabilidade e uma experi\u00eancia marcante na hora do consumo, a chegada do Chocolate com Leite Vegetal Melken refor\u00e7a a aten\u00e7\u00e3o \u00e0s necessidades e pioneirismo da marca.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">O desenvolvimento do plant-based representa a aten\u00e7\u00e3o que temos com o nosso consumidor e com a demanda crescente do setor. Estamos focados no desenvolvimento de ingredientes que ampliem a democratiza\u00e7\u00e3o de portf\u00f3lio dos transformadores, confeiteiros e do food service. Por meio de inova\u00e7\u00f5es, buscamos refor\u00e7ar o nosso pioneirismo e real\u00e7ar porque somos uma das principais marcas de chocolates para transforma\u00e7\u00e3o e refer\u00eancia do mercado especializado<\/span><\/i><span style=\"font-weight: 400;\">\u201d, afirma Fernanda Sequetto, gerente de marketing da <\/span><b>Harald<\/b><span style=\"font-weight: 400;\"> no Brasil.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A novidade estar\u00e1 dispon\u00edvel nos pontos de venda de todo o pa\u00eds. A partir do m\u00eas de novembro, os consumidores poder\u00e3o adquirir o <\/span><span style=\"font-weight: 400;\">Chocolate com Leite Vegetal Melken<\/span><span style=\"font-weight: 400;\"> no formato de barra (na vers\u00e3o 500g).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harald diversifica portf\u00f3lio da linha Melken com lan\u00e7amento de Chocolate Plant-based Lan\u00e7amento refor\u00e7a o posicionamento da marca de atender as tend\u00eancias de consumo e contribuir com as necessidades dos transformadores e confeiteiros\u00a0 \u00a0 S\u00e3o Paulo, novembro de 2022 &#8211; Com o objetivo de atender as necessidades e tend\u00eancias do mercado confeiteiro e transformador, possibilitar democratiza\u00e7\u00e3o <a class=\"more-link\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/blog\/harald-diversifica-portfolio-da-linha-melken-com-lancamento-de-chocolate-plant-based\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":27576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"para-seu-negocio":[],"class_list":["post-56016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harald diversifica portf\u00f3lio da linha Melken com lan\u00e7amento de Chocolate Plant-based - Harald<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harald diversifica portf\u00f3lio da 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