{"id":55994,"date":"2022-11-03T15:25:13","date_gmt":"2022-11-03T18:25:13","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?p=55994"},"modified":"2023-01-03T15:25:54","modified_gmt":"2023-01-03T18:25:54","slug":"harald-patrocina-jantar-do-dia-nacional-do-supermercado-promovido-pela-abras","status":"publish","type":"post","link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/harald-patrocina-jantar-do-dia-nacional-do-supermercado-promovido-pela-abras\/","title":{"rendered":"Harald patrocina jantar do Dia Nacional do Supermercado promovido pela ABRAS"},"content":{"rendered":"

Harald patrocina jantar do Dia Nacional do Supermercado promovido pela ABRAS\u00a0<\/b><\/h1>\n

O investimento refor\u00e7a a entrada da marca no mercado B2C<\/span><\/i><\/p>\n

S\u00e3o Paulo, novembro de 2022<\/b> – Com 40 anos de hist\u00f3ria no segmento profissional e acompanhando constantemente as tend\u00eancias, a <\/span>Harald<\/b>, empresa l\u00edder em coberturas e refer\u00eancia em chocolates para o mercado especializado no Brasil, patrocina jantar que ser\u00e1 promovido pela Associa\u00e7\u00e3o Brasileira de Supermercados (ABRAS) em celebra\u00e7\u00e3o ao Dia Nacional do Supermercado.\u00a0<\/span><\/p>\n

 <\/p>\n

O evento re\u00fane os principais l\u00edderes do mercado, varejistas de todo o Brasil, executivos da ind\u00fastria, autoridades governamentais e os principais l\u00edderes do mercado, para celebrar e reconhecer a atividade supermercadista no pa\u00eds. Durante o jantar, que acontece em 12\/11, no Hotel Grand Hyatt, em S\u00e3o Paulo, al\u00e9m de marcar presen\u00e7a em todas as comunica\u00e7\u00f5es do evento, a <\/span>Harald<\/b> refor\u00e7ar\u00e1 o lan\u00e7amento de sua nova linha de produtos voltados para o consumidor final em ativa\u00e7\u00f5es no local.\u00a0<\/span><\/p>\n

 <\/p>\n

Sempre atenta \u00e0s oportunidades, a parceria e o patroc\u00ednio refor\u00e7am os investimentos da marca para expans\u00e3o e apresenta\u00e7\u00e3o dos 15 produtos destinados ao consumidor final. A <\/span>Harald <\/b>segue buscando maneiras de refor\u00e7ar a trajet\u00f3ria marcada pelo desenvolvimento de produtos de alta qualidade e pelo compromisso de um trabalho com iniciativas dedicadas \u00e0s pessoas.<\/span><\/p>\n

 <\/p>\n

Para o diretor comercial e de marketing da <\/span>Harald<\/b>, Leonardo Santis, \u201co patroc\u00ednio visa refor\u00e7ar a chegada da marca nos mercados voltados ao consumidor final e estreitar o relacionamento com os maiores supermercadistas e varejistas do Brasil. Queremos apresentar produtos que possuem performance certificada por profissionais da confeitaria, e mostrar que o consumidor ter\u00e1 acesso a um chocolate de alt\u00edssima qualidade, que far\u00e1 a diferen\u00e7a no preparo e na qualidade das receitas\u201d, afirma o executivo.\u00a0<\/span><\/p>\n

 <\/p>\n

Conhe\u00e7a a <\/b>Harald<\/b><\/a>:<\/b><\/p>\n

L\u00edder no mercado de coberturas, a Harald \u00e9 uma das principais marcas de chocolates para transforma\u00e7\u00e3o e refer\u00eancia para o mercado especializado, food service e cash & carry. No seu portf\u00f3lio, a Harald conta com as marcas Unique, Melken, TOP, Confeiteiro e Inovare. Fundada em 1982, a empresa faz parte desde 2015 do grupo Fuji Oil, gigante japonesa de atua\u00e7\u00e3o global.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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