{"id":344361,"date":"2026-04-17T09:30:13","date_gmt":"2026-04-17T12:30:13","guid":{"rendered":"https:\/\/harald.com.br\/?p=344361"},"modified":"2026-04-17T09:30:14","modified_gmt":"2026-04-17T12:30:14","slug":"sustentabilidade-na-pratica","status":"publish","type":"post","link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/sustentabilidade-na-pratica\/","title":{"rendered":"Sustentabilidade na pr\u00e1tica: Harald avan\u00e7a com uso de energia renov\u00e1vel e certifica\u00e7\u00e3o RSPO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A sustentabilidade \u00e9 um dos pilares estrat\u00e9gicos da Harald e orienta decis\u00f5es que impactam toda a opera\u00e7\u00e3o, da origem das mat\u00e9rias-primas \u00e0 produ\u00e7\u00e3o. Com iniciativas que integram efici\u00eancia, responsabilidade ambiental e compromisso social, a companhia avan\u00e7a continuamente em sua jornada ESG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre os principais movimentos recentes, destacam-se o uso de energia el\u00e9trica proveniente de fontes renov\u00e1veis e a amplia\u00e7\u00e3o da certifica\u00e7\u00e3o RSPO, que refor\u00e7am o compromisso da Harald com pr\u00e1ticas mais sustent\u00e1veis e alinhadas \u00e0s demandas do mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Energia renov\u00e1vel: efici\u00eancia e responsabilidade ambiental<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Harald atingiu, em 2025, 100% de utiliza\u00e7\u00e3o de energia el\u00e9trica proveniente de fontes renov\u00e1veis em sua opera\u00e7\u00e3o com zero emiss\u00f5es de carbono na atmosfera. O selo \u201cAqui tem energia renov\u00e1vel\u201d atesta essa conquista e evidencia a ado\u00e7\u00e3o de solu\u00e7\u00f5es que contribuem para a redu\u00e7\u00e3o de impactos ambientais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de refor\u00e7ar o compromisso com pr\u00e1ticas respons\u00e1veis, esse avan\u00e7o tamb\u00e9m est\u00e1 diretamente relacionado \u00e0 efici\u00eancia operacional, permitindo uma atua\u00e7\u00e3o mais alinhada \u00e0s expectativas de clientes, parceiros e do mercado como um todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse movimento representa mais um passo na constru\u00e7\u00e3o de uma opera\u00e7\u00e3o sustent\u00e1vel, que busca equilibrar desempenho, inova\u00e7\u00e3o e responsabilidade ambiental.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Certifica\u00e7\u00e3o RSPO: compromisso com a cadeia sustent\u00e1vel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outro destaque \u00e9 a certifica\u00e7\u00e3o RSPO, que faz parte do Sistema de Gest\u00e3o de Abastecimento Sustent\u00e1vel da Harald, alinhado \u00e0 filosofia do Grupo Fuji Oil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A certifica\u00e7\u00e3o est\u00e1 relacionada \u00e0 aquisi\u00e7\u00e3o de gorduras derivadas de \u00f3leo de palma e palmiste provenientes de fontes respons\u00e1veis, promovendo boas pr\u00e1ticas ambientais, respeito \u00e0s comunidades, rastreabilidade da origem e sustentabilidade econ\u00f4mica da cadeia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recentemente, a Harald avan\u00e7ou nesse processo ao se tornar uma opera\u00e7\u00e3o multi-site, com a inclus\u00e3o da planta Mundo na certifica\u00e7\u00e3o. Com isso, ambas as unidades passam a estar aptas a produzir itens certificados RSPO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-12a87b4f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/04\/image-3-1-1024x576.png ,https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/04\/image-3-1.png 780w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/04\/image-3-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/04\/image-3-1-1024x576.png\" alt=\"\" class=\"uag-image-344365\" width=\"2560\" height=\"1440\" title=\"image (3)\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esse movimento amplia o potencial de atua\u00e7\u00e3o da companhia, contribuindo para o fortalecimento da reputa\u00e7\u00e3o da marca, maior efici\u00eancia operacional e acesso a mercados cada vez mais exigentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As iniciativas refor\u00e7am o compromisso da Harald com a evolu\u00e7\u00e3o constante de suas pr\u00e1ticas, integrando sustentabilidade \u00e0 estrat\u00e9gia de neg\u00f3cio. Dessa forma, a companhia segue avan\u00e7ando na constru\u00e7\u00e3o de um futuro mais respons\u00e1vel e sustent\u00e1vel para o setor e partes interessadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sustentabilidade \u00e9 um dos pilares estrat\u00e9gicos da Harald e orienta decis\u00f5es que impactam toda a opera\u00e7\u00e3o, da origem das mat\u00e9rias-primas \u00e0 produ\u00e7\u00e3o. Com iniciativas que integram efici\u00eancia, responsabilidade ambiental e compromisso social, a companhia avan\u00e7a continuamente em sua jornada ESG. Entre os principais movimentos recentes, destacam-se o uso de energia el\u00e9trica proveniente de fontes <a class=\"more-link\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/blog\/sustentabilidade-na-pratica\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":344362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"para-seu-negocio":[],"class_list":["post-344361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustentabilidade na pr\u00e1tica: Harald avan\u00e7a com uso de energia renov\u00e1vel e certifica\u00e7\u00e3o RSPO - Harald<\/title>\n<meta name=\"description\" content=\"Em 2025 Harald 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