{"id":320120,"date":"2025-07-22T12:14:07","date_gmt":"2025-07-22T15:14:07","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?p=320120"},"modified":"2025-07-29T12:23:23","modified_gmt":"2025-07-29T15:23:23","slug":"fipan-2025-harald-celebra-seu-estande-e-15-de-anos-fa-clube","status":"publish","type":"post","link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/fipan-2025-harald-celebra-seu-estande-e-15-de-anos-fa-clube\/","title":{"rendered":"FIPAN 2025: Harald Celebra seu Estande e 15 de anos f\u00e3-clube"},"content":{"rendered":"

Harald estreia estande pr\u00f3prio na FIPAN 2025 e celebra 15 anos do f\u00e3-clube Haraldetes<\/strong><\/h3>\n

A Harald marcou presen\u00e7a na FIPAN 2025 com um estande pr\u00f3prio pela primeira vez desde a pandemia. Refer\u00eancia em chocolates e coberturas para uso profissional, a marca apresentou inova\u00e7\u00f5es e refor\u00e7ou sua conex\u00e3o com a confeitaria brasileira durante a principal feira do setor, que aconteceu entre os dias 22 e 25 de julho, no Expo Center Norte, em S\u00e3o Paulo.<\/p>\n

Mais do que exibir lan\u00e7amentos, a Harald levou ao evento uma programa\u00e7\u00e3o imersiva. O estande contou com a Vitrine Viva da Confeitaria<\/em>, uma cozinha aberta onde os chefs da marca prepararam receitas em tempo real. Assim, os visitantes puderam degustar as cria\u00e7\u00f5es e conhecer, na pr\u00e1tica, a performance dos produtos das linhas Melken, TOP, Inovare, Unique e Confeiteiro.<\/p>\n

\"fipan<\/p>\n

Outro destaque foi a Arena do Confeiteiro<\/em>, espa\u00e7o patrocinado pela Harald que ofereceu aulas ao vivo com receitas tem\u00e1ticas voltadas ao empreendedorismo e \u00e0 sazonalidade do mercado. Al\u00e9m disso, durante todos os dias da feira, chefs convidados compartilharam dicas pr\u00e1ticas com foco em quem vive da confeitaria.<\/p>\n

\"fipan<\/p>\n

Al\u00e9m disso, a marca celebrou um marco especial: os 15 anos das Haraldetes, o f\u00e3-clube oficial da Harald. Uma das comunidades mais s\u00f3lidas e engajadas do setor aliment\u00edcio, o grupo foi homenageado com ativa\u00e7\u00f5es exclusivas, sorteios de brindes e aulas comandadas por chefs escolhidos pela pr\u00f3pria comunidade.<\/p>\n

Segundo Jonatas Fr\u00f3es, gerente de comunica\u00e7\u00e3o da Harald, \u201cas Haraldetes representam mais do que consumidoras fi\u00e9is \u2014 s\u00e3o parte da hist\u00f3ria da marca. Celebrar esse v\u00ednculo \u00e9 reconhecer a for\u00e7a da conex\u00e3o genu\u00edna entre marca e p\u00fablico.\u201d<\/p>\n

Com essa participa\u00e7\u00e3o marcante, a Harald refor\u00e7a seu compromisso com o desenvolvimento da confeitaria nacional e com quem empreende com chocolate todos os dias.<\/p>\n","protected":false},"excerpt":{"rendered":"

Harald estreia estande pr\u00f3prio na FIPAN 2025 e celebra 15 anos do f\u00e3-clube Haraldetes A Harald marcou presen\u00e7a na FIPAN 2025 com um estande pr\u00f3prio pela primeira vez desde a pandemia. Refer\u00eancia em chocolates e coberturas para uso profissional, a marca apresentou inova\u00e7\u00f5es e refor\u00e7ou sua conex\u00e3o com a confeitaria brasileira durante a principal feira Read more…<\/a><\/p>\n","protected":false},"author":14,"featured_media":320128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"para-seu-negocio":[],"class_list":["post-320120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nFIPAN 2025: Harald Celebra seu Estande e 15 de anos f\u00e3-clube - Harald<\/title>\n<meta name=\"description\" content=\"Harald estreia estande pr\u00f3prio na FIPAN 2025 com aulas ao vivo e homenagens \u00e0s Haraldetes, celebrando 15 anos do f\u00e3-clube oficial da marca.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, 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