Harald<\/a> e a Inova\u00e7\u00e3o no Mercado<\/h3>\nA Harald tamb\u00e9m tem investido fortemente em inova\u00e7\u00e3o para atender \u00e0s novas demandas do mercado. De acordo com S\u00e9rgio Tango, CEO da empresa, a prioridade \u00e9 oferecer produtos que agreguem valor ao consumidor e sejam estrat\u00e9gicos para o momento atual do setor. “O aumento do pre\u00e7o do cacau trouxe desafios aos custos de produ\u00e7\u00e3o, mas tamb\u00e9m abriu espa\u00e7o para solu\u00e7\u00f5es criativas. Estamos focados em desenvolver chocolates que ofere\u00e7am qualidade, sabor e versatilidade para os nossos clientes”, destaca Tango. Al\u00e9m disso, a Harald tem fortalecido sua rela\u00e7\u00e3o com os transformadores, ajudando pequenos empreendedores a expandirem seus neg\u00f3cios com produtos diferenciados e acess\u00edveis.<\/p>\n
Com estrat\u00e9gias focadas em qualidade, diversifica\u00e7\u00e3o e inova\u00e7\u00e3o, a ind\u00fastria de chocolates busca manter a tradi\u00e7\u00e3o da P\u00e1scoa, mesmo diante dos desafios econ\u00f4micos.<\/p>\n
Qualidade e Estrat\u00e9gias Sazonais<\/h3>\n
Manter a qualidade \u00e9 a principal estrat\u00e9gia adotada pela ind\u00fastria. Segundo Renato Zanoni, diretor comercial da Ferrero no Brasil, a empresa aposta em estrat\u00e9gias de longo prazo para equilibrar a percep\u00e7\u00e3o de qualidade com as expectativas do mercado. Al\u00e9m disso, a companhia investe em uma P\u00e1scoa prolongada, estimulando o consumo de chocolates antes e depois da data festiva. “Os consumidores est\u00e3o mais dispostos a pagar por produtos premium, o que favorece esse modelo”, afirma Zanoni.<\/p>\n
Diversifica\u00e7\u00e3o do Portf\u00f3lio<\/h3>\n
A diversifica\u00e7\u00e3o de portf\u00f3lio \u00e9 outra aposta do setor. De acordo com Juliana Bonamin, vice-presidente de vendas da companhia, essa estrat\u00e9gia ajuda a atender \u00e0 demanda do mercado e minimizar o repasse de custos ao consumidor. A empresa tamb\u00e9m investe em parcerias para fortalecer a produ\u00e7\u00e3o nacional de cacau.<\/p>\n
Comportamento do Consumidor<\/h3>\n
A conjuntura de mercado tamb\u00e9m trouxe mudan\u00e7as no comportamento de compra. Segundo representantes da ind\u00fastria, consumidores e empreendedores est\u00e3o se planejando melhor, pesquisando pre\u00e7os e ajustando suas escolhas para garantir melhor custo-benef\u00edcio. Apesar dos desafios, a demanda por chocolates permanece aquecida, especialmente em per\u00edodos estrat\u00e9gicos como a P\u00e1scoa. A busca por inova\u00e7\u00e3o e solu\u00e7\u00f5es acess\u00edveis segue sendo um fator-chave para enfrentar a Infla\u00e7\u00e3o do Chocolate do setor.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Infla\u00e7\u00e3o do Chocolate Desafia Ind\u00fastria na P\u00e1scoa 2025 A alta de quase 12% no pre\u00e7o do chocolate em 2024 est\u00e1 desafiando a ind\u00fastria a repensar suas estrat\u00e9gias para a P\u00e1scoa 2025. Para enfrentar esse cen\u00e1rio, fabricantes como Mondelez, Ferrero e Harald, al\u00e9m da Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Chocolates, Amendoim e Balas (Abicab), est\u00e3o adotando Read more…<\/a><\/p>\n","protected":false},"author":14,"featured_media":267297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"para-seu-negocio":[],"class_list":["post-267290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nInfla\u00e7\u00e3o do Chocolate Desafia Ind\u00fastria na P\u00e1scoa 2025 - Harald<\/title>\n<meta name=\"description\" content=\"A Infla\u00e7\u00e3o do Chocolate Desafia Ind\u00fastria na P\u00e1scoa 2025, muitas empresas no ramo trazem inova\u00e7\u00f5es para o mercado para ajudar o transformador!\" \/>\n<meta name=\"robots\" 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Oliveira","author_link":"https:\/\/homolog.harald.com.br\/site-2026\/blog\/author\/beatriz-oliveira\/"},"uagb_comment_info":0,"uagb_excerpt":"Infla\u00e7\u00e3o do Chocolate Desafia Ind\u00fastria na P\u00e1scoa 2025 A alta de quase 12% no pre\u00e7o do chocolate em 2024 est\u00e1 desafiando a ind\u00fastria a repensar suas estrat\u00e9gias para a P\u00e1scoa 2025. Para enfrentar esse cen\u00e1rio, fabricantes como Mondelez, Ferrero e Harald, al\u00e9m da Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Chocolates, Amendoim e Balas (Abicab), est\u00e3o adotando…","_links":{"self":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/267290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/comments?post=267290"}],"version-history":[{"count":1,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/267290\/revisions"}],"predecessor-version":[{"id":267300,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/267290\/revisions\/267300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/media\/267297"}],"wp:attachment":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/media?parent=267290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/categories?post=267290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/tags?post=267290"},{"taxonomy":"para-seu-negocio","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/para-seu-negocio?post=267290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Infla\u00e7\u00e3o](\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/03\/chocolate-chips-cookie-dough-top-view-scaled.jpg\")
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