Harald Chocolates<\/a> e o IED \u2013 Instituto Europeo di Design. A iniciativa, que capacitar\u00e1 contudo 21 estudantes de design para o desenvolvimento de embalagens sustent\u00e1veis, destaca-se pela integra\u00e7\u00e3o de teoria, pr\u00e1tica e mercado. Divididos em equipes, os participantes passar\u00e3o por quatro meses de mentoria e avalia\u00e7\u00e3o por uma banca composta por profissionais.<\/p>\n![\"Harald](\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2024\/05\/cazoolo-pp.jpg\")
<\/p>\n
Este ano, por exemplo os estudantes ter\u00e3o como desafio criar uma embalagem para um produto de alta confeitaria da Harald. A proposta \u00e9 incentivar a inova\u00e7\u00e3o com materiais que proporcionem uma experi\u00eancia completa ao consumidor, al\u00e9m de se integrarem eficientemente aos processos industriais.<\/p>\n
Al\u00e9m disso, a iniciativa prioriza crit\u00e9rios como criatividade e viabilidade de execu\u00e7\u00e3o, buscando reduzir os impactos ambientais. O Cazoolo fornecer\u00e1 \u00e0s equipes as ferramentas e suportes necess\u00e1rios para esse desenvolvimento.<\/p>\n
“Temos como objetivo capacitar os estudantes de design para pensarem de forma criativa e sustent\u00e1vel, impulsionando suas carreiras. Daremos todo apoio para que apliquem seus conhecimentos e desenvolvam habilidades em um ambiente com situa\u00e7\u00f5es reais de mercado”, afirma Tarcio Borgo, respons\u00e1vel pelos programas de inova\u00e7\u00e3o e sustentabilidade no Cazoolo.<\/p>\n
Ao longo do programa, as equipes receber\u00e3o mentorias, ter\u00e3o momentos de prototipagem e colaborar\u00e3o com profissionais da ind\u00fastria para criar solu\u00e7\u00f5es inovadoras. Ao final do desafio, apresentar\u00e3o o projeto da embalagem circular para uma banca de especialistas, incluindo o time da Harald, para avalia\u00e7\u00e3o de viabilidade e qualidade do produto.<\/p>\n
“Essa parceria refor\u00e7a o compromisso da Harald com a inova\u00e7\u00e3o sustent\u00e1vel. Ao apoiar essa iniciativa, n\u00e3o apenas fomentamos a criatividade e o talento dos futuros designers, mas tamb\u00e9m contribu\u00edmos para o desenvolvimento de embalagens mais sustent\u00e1veis, alinhadas com nossos valores de qualidade e responsabilidade ambiental. Estamos ansiosos para ver as solu\u00e7\u00f5es inovadoras desenvolvidas por esses estudantes”, comenta Fernanda Sequetto, gerente de marketing da Harald.<\/p>\n","protected":false},"excerpt":{"rendered":"
Harald: Parceria Sustent\u00e1vel no Desafio de Design 2024 O programa capacita estudantes de design para incentivar e desenvolver a sustentabilidade nas embalagens. O Cazoolo, laborat\u00f3rio de design de embalagens circulares da Braskem, anuncia o Desafio de Design 2024 em colabora\u00e7\u00e3o com a Harald Chocolates e o IED \u2013 Instituto Europeo di Design. A iniciativa, que Read more…<\/a><\/p>\n","protected":false},"author":9,"featured_media":186243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[158],"tags":[],"para-seu-negocio":[],"class_list":["post-186224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nHarald em parceria com Cazoolo e IED no Desafio de Design 2024 - Harald<\/title>\n<meta name=\"description\" content=\"Desafio de Design, o programa capacita estudantes da \u00e1rea a desenvolverem embalagens sustent\u00e1veis, com criatividade e responsabilidade.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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Parceria Sustent\u00e1vel no Desafio de Design 2024 O programa capacita estudantes de design para incentivar e desenvolver a sustentabilidade nas embalagens. O Cazoolo, laborat\u00f3rio de design de embalagens circulares da Braskem, anuncia o Desafio de Design 2024 em colabora\u00e7\u00e3o com a Harald Chocolates e o IED \u2013 Instituto Europeo di Design. A iniciativa, que…","_links":{"self":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/186224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/comments?post=186224"}],"version-history":[{"count":1,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/186224\/revisions"}],"predecessor-version":[{"id":186298,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/posts\/186224\/revisions\/186298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/media\/186243"}],"wp:attachment":[{"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/media?parent=186224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/categories?post=186224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/tags?post=186224"},{"taxonomy":"para-seu-negocio","embeddable":true,"href":"https:\/\/homolog.harald.com.br\/site-2026\/wp-json\/wp\/v2\/para-seu-negocio?post=186224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}