{"id":8062,"date":"2022-06-18T11:59:47","date_gmt":"2022-06-18T14:59:47","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?page_id=8062"},"modified":"2026-03-28T02:34:57","modified_gmt":"2026-03-28T05:34:57","slug":"nossa-historia","status":"publish","type":"page","link":"https:\/\/homolog.harald.com.br\/site-2026\/sobre-a-harald\/nossa-historia\/","title":{"rendered":"Nossa Hist\u00f3ria"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container history-intro uagb-block-e2da9000 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><h2 style=\"padding-right:0;padding-left:0;padding-top:var(--wp--preset--spacing--50)\" class=\"has-link-color wp-elements-c8770070461de5c7b35b17ebc63b6334 wp-block-post-title has-text-color has-white-color\">Nossa Hist\u00f3ria<\/h2>\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6e49bbbf799a10e55a78a0eb59220236 wp-block-paragraph\">Em 2024, a Harald completou 42 anos de uma trajet\u00f3ria que come\u00e7ou em 1888, quando Franz Neugebauer, imigrante alem\u00e3o, instalou-se em Porto Alegre, em busca de novas oportunidades, trazendo consigo t\u00e9cnicas e receitas de confeitaria. De imediato, ele percebeu a car\u00eancia no com\u00e9rcio local de doces, compotas e geleias, e, em 1891, com seu irm\u00e3o Max e o amigo Fritz Gerhardt, deu in\u00edcio \u00e0 fabrica\u00e7\u00e3o desses produtos.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block Cool-Content-Timeline history-timeline\"><div class=\"cool-timeline-block-3536fec5-da1d-4401-980c-5b5de79c4cad\"><style>.cool-timeline-block-3536fec5-da1d-4401-980c-5b5de79c4cad .cool-vertical-timeline-body{--ctlb-icon-color: #ffffff;--ctlb-story-border-color: #ffffff;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1891.webp\" alt=\"\" class=\"wp-image-343064\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1891.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1891-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1891<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A empresa Neugebauer Irm\u00e3os &amp; Gerhardt foi fundada em Porto Alegre, para a produ\u00e7\u00e3o de doces e biscoitos, com vendas diretas no balc\u00e3o da pr\u00f3pria f\u00e1brica, por meio de ambulantes e pelo atacado.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1903.webp\" alt=\"\" class=\"wp-image-343067\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1903.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1903-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1903<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Neugebauer Irm\u00e3os &amp; Gerhardt adquiriu equipamentos a primeira at\u00e9 ent\u00e3o in\u00e9ditos no Brasil, permitindo que tivesse a primeira f\u00e1brica de chocolates do pa\u00eds.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1932.webp\" alt=\"\" class=\"wp-image-343070\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1932.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/history-1932-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1932<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Novas alian\u00e7as permitiram a amplia\u00e7\u00e3o industrial e altera\u00e7\u00e3o da raz\u00e3o social para Ernesto Neugebauer &amp; Cia, ampliando os horizontes da ind\u00fastria que desencadeariam futuramente na funda\u00e7\u00e3o da Harald.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"342\" height=\"361\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1982-e1774675403105.webp\" alt=\"\" class=\"wp-image-344067\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1982-e1774675403105.webp 342w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1982-e1774675403105-284x300.webp 284w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1982<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Harald Ind\u00fastria e Com\u00e9rcio de Alimentos Ltda. foi fundada por Ernesto Harald Neugebauer, com foco em iniciar a fabrica\u00e7\u00e3o de coberturas fracionadas no pa\u00eds. Este era um produto novo no Brasil, e Ernesto viu uma grande oportunidade de mercado trazendo um produto pioneiro para desbravar o mercado nacional.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1987.webp\" alt=\"\" class=\"wp-image-344070\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1987.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1987-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1987<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Harald entrou no ramo de panifica\u00e7\u00e3o e confeitaria lan\u00e7ando a linha Confeiteiro, que se tornou um sucesso, pois havia pouqu\u00edssimas empresas fabricando coberturas no pa\u00eds. Come\u00e7ou a fabricar barras de 5kg, uma inova\u00e7\u00e3o no Brasil.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1988.webp\" alt=\"\" class=\"wp-image-344073\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1988.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1988-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1988<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Ernesto Ary conheceu Naira De Luca, a culinarista mais antiga da Harald, e a empresa percebeu a exist\u00eancia do mercado de pequenas doceiras e lojas de artigos para festas, estreitando uma parceria muito bem-sucedida.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1989.webp\" alt=\"\" class=\"wp-image-344076\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1989.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1989-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1989<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Harald realizou sua primeira exporta\u00e7\u00e3o de sacos de 25kg de cobertura e barras de Confeiteiro para ind\u00fastrias estrangeiras, do Uruguai. Essa venda abriu as portas para outros mercados na Am\u00e9rica Latina.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1991.webp\" alt=\"\" class=\"wp-image-344079\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1991.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1991-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1991<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Com o crescimento dos neg\u00f3cios, a Harald inaugurou sua f\u00e1brica em Santana de Parna\u00edba e mudou sua sede para o Estado de S\u00e3o Paulo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1992.webp\" alt=\"\" class=\"wp-image-344082\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1992.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1992-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1992<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Neste ano, foi iniciada a fabrica\u00e7\u00e3o de gotas para derreter no Brasil, outra inova\u00e7\u00e3o que destacou a Harald frente \u00e0 concorr\u00eancia. Tamb\u00e9m foi o ano de in\u00edcio do Programa de Cursos de Culin\u00e1ria Harald, dando o pontap\u00e9 inicial para o modelo de cursos que s\u00e3o realizados at\u00e9 hoje em todo o Brasil.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1993.webp\" alt=\"\" class=\"wp-image-344085\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1993.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1993-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1993<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Com o cont\u00ednuo crescimento e visando ampliar seu portf\u00f3lio de solu\u00e7\u00f5es, a Harald lan\u00e7ou a linha de coberturas TOP, produto muito utilizado por doceiras e chocolateiras que o transformam em bombons, trufas, ovos ou barrinhas. Hoje, a marca \u00e9 l\u00edder do segmento e extremamente difundida no mercado profissional.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1995.webp\" alt=\"\" class=\"wp-image-344088\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1995.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-1995-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">1995<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Ampliando o leque de solu\u00e7\u00f5es, a Harald lan\u00e7ou a linha de produtos Raspar &amp; Cobrir, voltada \u00e0 confeitaria e panifica\u00e7\u00e3o, ideal para decora\u00e7\u00e3o de bolos, tortas e doces em geral, nossa sabores chocolate ao leite, branco e meio amargo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2001.webp\" alt=\"\" class=\"wp-image-344091\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2001.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2001-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2001<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Com o crescente desejo de diversificar seu portf\u00f3lio, a Harald passou a fabricar o puro chocolate Melken, linha ampla e composta por diversas embalagens e gramaturas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2005.webp\" alt=\"\" class=\"wp-image-344094\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2005.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2005-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2005<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Em mais um movimento pioneiro, iniciou-se aqui a fabrica\u00e7\u00e3o de gotas de chocolate Melken, primeira marca a disponibilizar este formato de produto em territ\u00f3rio nacional.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2007.webp\" alt=\"\" class=\"wp-image-344097\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2007.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2007-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2007<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Para se aproximar cada vez mais de seus consumidores, a Harald lan\u00e7ou uma nova identidade visual da Harald, mais moderna e arrojada, com a primeira assinatura corporativa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2010.webp\" alt=\"\" class=\"wp-image-344100\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2010.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2010-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2010<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Neste ano, a Harald iniciou sua jornada por novos caminhos apresentando a linha gourmet Melken Unique, trazendo sofistica\u00e7\u00e3o com chocolates de alto teor de cacau de origem brasileira.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2014.webp\" alt=\"\" class=\"wp-image-344103\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2014.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2014-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2014<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Harald lan\u00e7ou neste ano uma nova categoria de produtos com a linha Harald Melken Inovare.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2015.webp\" alt=\"\" class=\"wp-image-344106\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2015.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2015-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2015<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A Harald foi adquirida pelo Grupo Fuji Oil, multinacional japonesa com sede no Jap\u00e3o, que desenvolve solu\u00e7\u00f5es alimentares \u00e0 base de plantas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-block-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img decoding=\"async\" width=\"624\" height=\"362\" src=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2022.webp\" alt=\"\" class=\"wp-image-344109\" srcset=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2022.webp 624w, https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2026\/03\/history-2022-300x174.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-size:2.38rem\">2022<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-medium-font-size wp-block-paragraph\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Lan\u00e7amento de campanha que refor\u00e7a o posicionamento das linhas de produtos da Harald. \u201c#\u00c9ComHarald. Harald \u00e9 Profissional\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em 2024, a Harald completou 42 anos de uma trajet\u00f3ria que come\u00e7ou em 1888, quando Franz Neugebauer, imigrante alem\u00e3o, instalou-se em Porto Alegre, em busca de novas oportunidades, trazendo consigo t\u00e9cnicas e receitas de confeitaria. De imediato, ele percebeu a car\u00eancia no com\u00e9rcio local de doces, compotas e geleias, e, em 1891, com seu irm\u00e3o <a class=\"more-link\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/sobre-a-harald\/nossa-historia\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":8112,"parent":8050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-header-no-title-embed","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-8062","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nossa Hist\u00f3ria - Harald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/sobre-a-harald\/nossa-historia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nossa Hist\u00f3ria - Harald\" \/>\n<meta property=\"og:description\" content=\"Em 2024, a Harald completou 42 anos de uma trajet\u00f3ria que come\u00e7ou em 1888, quando Franz Neugebauer, imigrante alem\u00e3o, instalou-se em Porto Alegre, em busca de novas oportunidades, trazendo consigo t\u00e9cnicas e receitas de confeitaria. De imediato, ele percebeu a car\u00eancia no com\u00e9rcio local de doces, compotas e geleias, e, em 1891, com seu irm\u00e3o Read more...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homolog.harald.com.br\/site-2026\/sobre-a-harald\/nossa-historia\/\" \/>\n<meta property=\"og:site_name\" content=\"Harald\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HaraldChocolates\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-28T05:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2022\/06\/banner-bg-4-m.png\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homolog.harald.com.br\\\/site-2026\\\/sobre-a-harald\\\/nossa-historia\\\/\",\"url\":\"https:\\\/\\\/homolog.harald.com.br\\\/site-2026\\\/sobre-a-harald\\\/nossa-historia\\\/\",\"name\":\"Nossa Hist\u00f3ria - 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