{"id":343091,"date":"2025-12-30T11:53:45","date_gmt":"2025-12-30T14:53:45","guid":{"rendered":"https:\/\/homolog.harald.com.br\/site-2026\/?page_id=343091"},"modified":"2026-01-04T19:58:44","modified_gmt":"2026-01-04T22:58:44","slug":"missao-visao-e-valores","status":"publish","type":"page","link":"https:\/\/homolog.harald.com.br\/site-2026\/sobre-a-harald\/missao-visao-e-valores\/","title":{"rendered":"Miss\u00e3o, vis\u00e3o e valores"},"content":{"rendered":"\n<p class=\"has-text-default-color-color has-text-color has-link-color wp-elements-9545ca7c99baa40c6dedb883aaef7953\">Em 2024, a Harald completou 42 anos de uma trajet\u00f3ria que come\u00e7ou em 1888, quando Franz Neugebauer, imigrante alem\u00e3o, instalou-se em Porto Alegre, em busca de novas oportunidades, trazendo consigo t\u00e9cnicas e receitas de confeitaria. De imediato, ele percebeu a car\u00eancia no com\u00e9rcio local de doces, compotas e geleias, e, em 1891, com seu irm\u00e3o Max e o amigo Fritz Gerhardt, deu in\u00edcio \u00e0 fabrica\u00e7\u00e3o desses produtos.<\/p>\n\n\n\n<div class=\"wp-block-columns mission-vision-values page is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/missao.webp')\"><\/div>\n\t<h3 class=\"card-title\">Miss\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Buscamos desenvolver o potencial dos ingredientes aliment\u00edcios. Contribu\u00edmos com a felicidade e o bem-estar das pessoas oferecendo alimentos deliciosos e saud\u00e1veis.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/visao.webp')\"><\/div>\n\t<h3 class=\"card-title\">Vis\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Procuramos contribuir com a sociedade, lan\u00e7ando alimentos deliciosos e saud\u00e1veis, atrav\u00e9s de nossas principais tecnologias em \u00f3leos e gorduras, e soja.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/homolog.harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/valores.webp')\"><\/div>\n\t<h3 class=\"card-title\">Vis\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Procuramos contribuir com a sociedade, lan\u00e7ando alimentos deliciosos e saud\u00e1veis, atrav\u00e9s de nossas principais tecnologias em \u00f3leos e gorduras, e soja.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em 2024, a Harald completou 42 anos de uma trajet\u00f3ria que come\u00e7ou em 1888, quando Franz Neugebauer, imigrante alem\u00e3o, instalou-se em Porto Alegre, em busca de novas oportunidades, trazendo consigo t\u00e9cnicas e receitas de confeitaria. De imediato, ele percebeu a car\u00eancia no com\u00e9rcio local de doces, compotas e geleias, e, em 1891, com seu irm\u00e3o <a class=\"more-link\" href=\"https:\/\/homolog.harald.com.br\/site-2026\/sobre-a-harald\/missao-visao-e-valores\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":343196,"parent":8050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-343091","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miss\u00e3o, vis\u00e3o e valores - Harald<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miss\u00e3o, vis\u00e3o e valores - Harald\" \/>\n<meta property=\"og:description\" content=\"Em 2024, a Harald completou 42 anos de uma trajet\u00f3ria que come\u00e7ou em 1888, quando Franz Neugebauer, imigrante alem\u00e3o, instalou-se em Porto Alegre, em busca de novas oportunidades, trazendo consigo t\u00e9cnicas e receitas de confeitaria. 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